Post Corona

From Crisis to Opportunity

Scott Galloway

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Paperback

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English

Corgi Books
05 January 2022

Financial crises & disasters; Business innovation; Entrepreneurship; Organisational theory & behaviour

The New York Times bestselling author of The Four delivers a timely, urgent analysis of the winners and losers in business in a post-pandemic world.

The

Covid-19 outbreak has turned bedrooms into offices, pitted young

against old and widened the gaps between rich and poor, red and blue, mask-wearers and mask-haters. Some businesses, like Amazon and

video conference software maker Zoom, have been crushed

under an avalanche of consumer demand. Others, like the restaurant,

travel and live entertainment industries, have scrambled to not

become instantly obsolete. But the pandemic has not been a change agent

so much as an accelerant of trends that were already well underway. In Post Corona,

Galloway outlines the contours of both crisis and opportunity that lie

ahead. While the powerful tech monopolies will thrive in the

disruption

other businesses, like higher education, will struggle to

maintain a

value proposition that no longer makes sense when we can't

stand

shoulder to shoulder. Combining his signature humour and

brash

style with razor-sharp business insights, Galloway offers both

warning

and hope in equal measure.

By: Scott Galloway
Imprint: Corgi Books
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 127mm, Spine: 16mm
Weight: 172g
ISBN: 9780552178211
ISBN 10: 0552178217
Pages: 256
Publication Date: 05 January 2022
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Scott Galloway is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley's Haas School of Business. His Prof G and Pivot podcasts, No Mercy/No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy- section4.com.

Reviews for Post Corona: From Crisis to Opportunity

Entertaining and informative. * The Economist * Fast, fluent and persuasive. For anyone interested in a clear-eyed overview of what is happening now, and what that might mean in future, this is as good an analysis as you could wish to read. * Financial Times * Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University's Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime. * New York Times * Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner. * Huff Post * If there is a blunter, more opinionated, faster-talking expert on the internet than Scott Galloway, I haven't come across him. Or her. * Fortune *