Over her two-decade-long career, Simcha has written for Pokemon, Disney, Nick Jr. and Nickelodeon. It all started when she was a student at New York University, Simcha landed an internship at the post-production house that dubbed the first seasons of the Pokemon television show. What started as a summer job in college has turned into a lifelong passion for Pikachu and writing for children. Simcha has authored dozens of Pokemon Books from short stories for beginning readers to detailed encyclopedias for dedicated anime fans. In her free time, Simcha loves to read with her husband and daughter, both of whom look just like Squirtle.