Persuasive Imagery

A Consumer Response Perspective

Linda M. Scott, Rajeev Batra

$284

Hardback

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English

Routledge
01 February 2003

Social, group or collective psychology; Advertising; Advertising industry

"This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: ""Image and Response""; ""Image and Word""; ""Image and the Ad""; and ""Image and Object"". Having travelled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, the reader of this volume should have a new respect for the complexity of human visual response and the research that is trying to explain it. It should be of interest to those involved in consumer behaviour, consumer psychology, advertising, marketing and visual communication."

Edited by: Linda M. Scott, Rajeev Batra
Imprint: Routledge
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 30mm
Weight: 1.020kg
ISBN: 9780805842029
ISBN 10: 0805842020
Pages: 462
Publication Date: 01 February 2003
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Linda M. Scott, Rajeev Batra