Perpetual Prestige How Marketing Strategies Have Made Luxury Brands Timeless

Mike Parson

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Paperback

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English

Vincenzo Nappi
09 February 2024

E-commerce: business aspects; International business; Sales & marketing

Summary
Details

Embark on a captivating journey through the evolution of luxury markets with this insightful analysis. Delve into the historical roots of iconic brands and their enduring strategies for maintaining prestige amidst modern challenges. From the impact of social media to the rise of accessible luxury, discover how brands like Rolex and Porsche have adapted, solidifying their positions as pioneers in the ever-changing landscape of luxury. Explore the post-pandemic implications for luxury brands and gain a deeper understanding of the timeless principles that shape consumer perceptions of luxury. This book offers a comprehensive exploration of the forces driving the luxury market, making it essential reading for scholars, practitioners, and enthusiasts alike.

By: Mike Parson
Imprint: Vincenzo Nappi
Dimensions: Height: 229mm, Width: 152mm, Spine: 4mm
Weight: 118g
ISBN: 9798224126644
Pages: 72
Publication Date: 09 February 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active