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Permission-based email in small businesses by Monica M Olin at Abbey's Bookshop,
Permission-based email in small businesses
— —
Monica M Olin

Permission-based email in small businesses

Monica M Olin

$45.95   $39.26

Paperback

Not in-store but you can order this
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English
Abdul Publisher
01 August 2023
Accounting; Financial accounting
The growth of advertising opportunities from traditional advertising to the use of the

Internet has changed how advertisers approach their marketing and how customers perceive and respond to advertising. Internet advertising has continued to grow as a preferred and substantial part of electronic marketing efforts in both business to business (B2B) and business to consumer (B2C) markets (Bilos, Turkalj, & Kelic, 2016). As electronic marketing has continued to grow, including Internet and social media advertising, the issue of usability of e-mail as a marketing communication channel has been questioned by some practitioners. The growth of e-mail has led to communications clutter, including spam messaging, phishing schemes, and virus proliferation.
By:  
Imprint:   Abdul Publisher
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 7mm
Weight:   181g
ISBN:   9782675613617
ISBN 10:   2675613614
Pages:   130
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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