Pandemic Diaries

A Casebook of Corporate and Society Practices

Soumik Gangopadhyay, Soma Sur, Rabin Mazumder , Saugat Ghosh

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Hardback

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English

Springer Nature Switzerland AG
11 June 2025

Business strategy; Corporate governance & responsibilities; Sustainability

This book provides valuable insights into the challenges faced by businesses striving for survival during the COVID-19 pandemic. It presents the grave issues encountered during the pandemic, highlighting the threats and the strategies adopted to seize opportunities in adversity. Through a case-based approach, the book explores recent trends, issues, and best practices in Corporate Governance, Corporate Social Responsibility, Information Technology, Psychological Stability, Marketing, Human Resource Management, and Sustainability.

The primary objective of this book is to help readers comprehend the strategic management practices essential for business survival during times of crisis. It examines the innovative approaches and practices adopted by businesses during the pandemic and evaluates their effectiveness in ensuring sustainability. The authors analyze sustainable issues from both subjective and objective dimensions, offering a comprehensive understanding of sustainable practices in the corporate world.

Each chapter of the book presents strategic applications of innovative practices and trends in various management fields. The narratives present strategic case studies in marketing management, human resource management, financial management, and supply chain management, providing valuable insights for aspiring managers, practitioners, and researchers alike.

Edited by: Soumik Gangopadhyay, Soma Sur, Rabin Mazumder, Saugat Ghosh
Imprint: Springer Nature Switzerland AG
Country of Publication: Switzerland
Dimensions: Height: 235mm, Width: 155mm,
ISBN: 9789819654147
ISBN 10: 9819654149
Pages: 412
Publication Date: 11 June 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Part I: COVID-19 and Strategic Management Practices: A Paradigm Shift.- Chapter - 1. Blended Learning: A Complementary Approach to Traditional Classroom Education in the Post-COVID-19 Era.- Chapter - 2. Shifting Trend of Customer Purchase Decision Within the Omni-channel Capability during Pandemic.- Chapter - 3. Redefining the Teacher's Role in the 'Phygital' Learning Era: Bridging Digital and Physical Education Spaces.- Chapter - 4. Fostering Employee Engagement through Leadership Strategies in Disruptive Environment: Learning from Experiences.- Chapter - 5. Navigating Uncertainty: Assessing the Financial Resilience and Competitive Adaptation of D-Mart in Response to the COVID-19 Pandemic.- Chapter - 6. COVID-19: A Catalyst for Digital Transformation in Medical Representation..- Part II: Breaking and Making: Functional Management and COVID-19.- Chapter - 7. Assessment of consumers' purchase intention of men's clothing in the new normal in Asian market with thematic analysis.- Chapter - 8. An Empirical Study of Digital HR Before and After the Pandemic in the Retail Sector in West Bengal.- Chapter - 9. Empowering Financial Access: Unlocking the Power of Financial Inclusion in West Bengal Amidst the COVID-19 Pandemic.- Chapter - 10. Sustainable Human Resource Management: A Case Study of Nokia during Covid-19.- Chapter - 11. Leading the Digital Shift: The Impact of Online Pedagogy on Management Students’ Engagement & Performance.- Part III: Unchartered Territories: Operational Management and COVID-19.- Chapter - 12. Interpretable Prediction Model for Chest X-Ray COVID-19 Diagnosis: A Comparative Assessment using GradCAM, Occlusion Sensitivity and LIME.- Chapter - 13. Digital Transformation Required by the Brick and Mortar Retailers to be the Customers' Choice in the Post-Covid Era.- Chapter - 14. Emerging Trend of Online Purchase of Medicine in Light of Covid-19 Pandemic .- Chapter - 15. Assessing Person-Job Fit Dimensions and their Impact over Employee Job Satisfaction: A Study of CBIC Employees in Public Sector in Post-Pandemic Time frame.- Chapter - 16. Behavior of the US Financial Markets during the COVID Crisis.- Part IV: Turmoil and Pacification: Impact of COVID-19 on Social Change and Management .- Chapter - 17. Exploring the Connection Between Happiness, Resilience, and Death Anxiety in College Students With and Without Psychological Distress..- Chapter - 18. Gendered and Regional Impact of COVID 19 on the Government Transfer Income of members of Self-help groups in India.- Chapter - 19. COVID-19’s Implications on Sustainability and Digital Growth in Small and Medium-sized Businesses: A Theoretical Framework.- Chapter - 20. COVID-19 and Tuberculosis notifications in India: the dilemma in public health management.- Chapter - 21. In The Winds Of The Pandemic: The Socio-Psychological Impact And Transformation.- Chapter - 22. Sustainable Consumption of Food during Covid 19: A Conceptual Framework through literature review with focus on Awe.

Soumik Gangopadhyay, BBA Professor at IEM-Kolkata, holds a PhD, MBA (Marketing & Health Systems), and Bachelor of Pharmacy. With 23+ years' experience in academia and industry, he's trained senior defense personnel and corporate executives (CESC, Eli Lilly, etc.). He's published in indexed journals (Indian Journal of Marketing, etc.) and reviewed for journals like ""Health Education."" He's authored/edited book chapters and an edited book on sustainable management. Awards include Excellence in Research (2022-23) and ZYDUS CADILA Gold Medals. Soma Sur, former Dean of Xavier Business School, Kolkata, has 30+ years' experience in postgraduate management. A PhD and MPhil in Management, she holds an MBA in Marketing and BSc (Physics). She's coordinated PhD programs, trained in organizations (NKDA, NTPC, etc.), and published in national/international journals. She's authored/edited books, including one on sustainable management, and reviewed for various publishers. She's presented at international conferences (Loyola Marymount, etc.). Dr. Rabin Mazumder is a Professor and Head of the Business Administration Department at IEM Kolkata. A PhD in Management and MBA in Marketing, he holds an MSc in Economics. He is a prolific researcher publishing in leading journals (Journal of Retailing and Consumer Services, etc.) on consumer behavior, marketing, and policy. He's a series editor for ""Contemporary Management Practices"" and has authored/edited multiple books. He's presented at national/international conferences and supervised industrial projects. Saugat Ghosh, Assistant Professor at Xavier Business School, holds a Master's in English and Business Management, and a PhD in Business Management. He's published extensively in international journals and edited books, authored a book on brand personality, and presented at international conferences (IIT-Delhi, Clute Institute). He's received Best Paper awards and has experience guiding doctoral scholars.