Tourism 3 teaches pre-work students to communicate accurately in English, within the context of a career in tourism.
, Keith Harding
Oxford University Press
Country of Publication:
Series: Oxford English for Careers: Tourism 3
20 June 2009
Postgraduate, Research & Scholarly
1. Tourism today ; Being managed and being a manager, the current state of tourism, challenges for tourism managers ; 2. NTOs ; Running meetings, assessing attributes of the UK, market research, national brand image ; 3. Managing tour operations ; Gaining the upper ground, developing a package for your area, a product development meeting ; 4. Hotel management ; Great places to work, major hotel corporations, success in the hotel trade ; 5. e-Travel ; Time management, online purchases of travel products, proactive marketing ; 6. Quality in tourism ; Giving and receiving feedback well, quality service programme, customer journey ; 7. The impacts of tourism ; How to behave in meetings, the impact of tourism in your area, global warming and tourism ; 8. Built attractions ; Built attractions in your country, theme park planning ; 9. Events management ; Teamwork, events management with tourism training courses, the job of events organiser ; 10. Sustainable tourism ; Dealing with difficult staff, ecotourism in your region, putting sustainability to work ; 11. Social tourism ; Planning a workshop, awareness access, opportunity, the benefits of holidays for young people ; 12. Tomorrow's tourism ; Security systems, an expert's view, scenario planning, presenting the future of tourism