Outside Insight

Navigating a World Drowning in Data

Jorn Lyseggen

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Hardback

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English

Ideapress Publishing
26 October 2017

Central government policies; Monetary economics; Market research; Science funding & policy

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more.

As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.

Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

By: Jorn Lyseggen
Imprint: Ideapress Publishing
Country of Publication: United Kingdom
Dimensions: Height: 213mm, Width: 155mm, Spine: 25mm
Weight: 544g
ISBN: 9781940858463
ISBN 10: 1940858461
Pages: 320
Publication Date: 26 October 2017
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Unknown

Jorn Lyseggen is the Founder & CEO of Meltwater. A Norwegian entrepreneur and philanthropist, his previous ventures included 2 exits and an IPO. He founded Meltwater in Oslo, Norway in 2001 with an investment of just $15,000. Built on the notion of Outside Insight, Meltwater is now a global leader in B2B online media intelligence, with over 55 offices across six continents. He founded the Meltwater Entrepreneurial School of Technology (MEST), a training program, seed fund and incubator for African entrepreneurs, in 2008, and launched Shack15, a data science hub in London, in 2016. Jorn has been featured on CNN, TechCrunch, TedX and more.

Reviews for Outside Insight: Navigating a World Drowning in Data

"""A must read. Lyseggen provides a road map for how to use market insights to transform how we run our organizations from the bottom up to the board room .""-- ""Peter Tufano, Peter Moores Dean, Oxford University Said Business School"""