Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and...

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R Jon MacDonald

Opting in to Optimization

How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving...

R Jon MacDonald

$43.95 $37.39

Hardback

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English

Houndstooth Press
05 October 2021

Distributive industries

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.

Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience.

Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.

By: R Jon MacDonald
Imprint: Houndstooth Press
Dimensions: Height: 216mm, Width: 140mm, Spine: 18mm
Weight: 440g
ISBN: 9781544524962
ISBN 10: 154452496X
Pages: 228
Publication Date: 05 October 2021
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

R. Jon MacDonald is the founder of The Good, a conversion-rate optimization firm that has achieved notable results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.