Online harassment negatively impacts users

Madeleine Geoghegan

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Paperback

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English

Maryam Publisher
28 July 2023

Violence in society; Sexual abuse & harassment; Social discrimination; Industrial relations & safety; Humour

Summary
Details

In 2019 it was estimated that over 3.4 billion people actively used social media throughout the globe (Kaur et al., 2021) with Instagram alone having more than 1 billion users (Belanche et al., 2021). Social media sites like Instagram, Discord, TikTok, Twitter, Meta (Facebook), Snapchat and YouTube are all free to access, allowing users to instantly join a vast

and global user base. In these online spaces there exists the possibility for people to connect with each other, transcending the physical barriers of the terrestrial world. Social media has also become a profitable workplace, giving rise to the profession of influencing. Social media influencers can most easily be defined as opinion leaders (Belanche et al., 2021) who have an engaged following on social media. The profession becomes profitable when companies pay an

influencer to promote a certain product to their audience as a marketing strategy. There is a significant amount of economic opportunity for influencers as 65% of multinational brands have invested in influencer marketing and the combined investment was estimated to be $10 billion in 2020 (Hughes et al., 2019).

By: Madeleine Geoghegan
Imprint: Maryam Publisher
Dimensions: Height: 229mm, Width: 152mm, Spine: 5mm
Weight: 131g
ISBN: 9789888855391
ISBN 10: 9888855395
Pages: 88
Publication Date: 28 July 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Unknown