Online Fundraisers

Targeted Planning and Successful Implementation

Sonja Harken, Martin Hodsman

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Paperback

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English

Springer
08 December 2022

Sales & marketing; Non-profitmaking organisations; Industry & industrial studies

"This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.

A ""need to read"" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!"

By: Sonja Harken, Martin Hodsman
Imprint: Springer
Edition: 1st ed. 2022
Dimensions: Height: 240mm, Width: 168mm,
Weight: 250g
ISBN: 9783658388287
ISBN 10: 3658388285
Pages: 121
Publication Date: 08 December 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

"Sonja Harken researched cause donations and online fundraising in German-speaking countries as part of a Master's thesis at the Technical University of Cologne. She works as a fundraiser for Diakonie Michaelshoven. Martin Hodsman has been in charge of online fundraising campaigns for the alliance ""Aktion Deutschland Hilft"" for years. Previously, he was responsible for offline collections at the alliance."