Nice is Not a Biscuit: How to Build a World-Class Business by Doing the Right Thing

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Peter Mead

Nice is Not a Biscuit

How to Build a World-Class Business by Doing the Right Thing

Peter Mead

$22.99

Paperback

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English

Duckworth
06 April 2023

Autobiography: business & industry; Memoirs; Business & management; Business ethics; Sales & marketing management

100 lessons from one of Britain's most successful businessmen

You must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'?

In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include:

- How to be a boss and a human being at the same time

- Why trust in your brand is so precious

- How to gain a share of both heads and hearts

Nice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life.

By: Peter Mead
Imprint: Duckworth
Country of Publication: United Kingdom
Dimensions: Height: 178mm, Width: 111mm,
ISBN: 9780715655092
ISBN 10: 0715655094
Pages: 224
Publication Date: 06 April 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Peter Mead is currently Vice Chairman of Omnicom Group Inc, the biggest advertising agency in the world with a value of $13 billion. He left school at 16 and went to work in the despatch department of a large advertising agency, from where he rose quickly. In 1977, he co-founded Abbott Mead Vickers (amvbbdo.com) with David Abbott and Adrian Vickers, which became, and remains, the most successful British advertising agency ever. In 2013 he received a CBE for services to the creative industries.