Jorge Remondes , Professor at Instituto Superior de Contabilidade e Administração do Porto, of the Polytechnic Institute of Porto. Researcher at CEOS - Center for Organizational and Social Studies. Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of executives. Fernando Remondes de Sousa Professor at D. Dinis Higher Institute (ISDOM). Researcher at CISDOM. Member of the Order of Certified Accountants, and Member of the Order of Economists. Head of Services and Administration Delegate at ISDOM. José Serrano Assistant Professor at Instituto Superior Miguel Torga (ISMT) in Coimbra. Member of the Scientific Committee of the International Journal of Marketing, Communication and New Media. Member of the Laurea Editorial Board. International Scientific Journal of Investigation in Ceremonial and Protocol University of Seville, Spain. General Director at Archivecompact.