New Studies in Multimodality: Conceptual and Methodological Elaborations

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Dr Ognyan Seizov (SRH Hochschule Berlin, Germany) Dr Janina Wildfeuer (University of Bremen, Germany)

New Studies in Multimodality

Conceptual and Methodological Elaborations

Dr Ognyan Seizov (SRH Hochschule Berlin, Germany), Dr Janina Wildfeuer (University of Bremen, Germany)

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English

Bloomsbury Academic
27 July 2017

linguistics; Communication studies; Semiotics & semiology

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools.

Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today’s communication phenomena.

Edited by: Dr Ognyan Seizov (SRH Hochschule Berlin Germany), Dr Janina Wildfeuer (University of Bremen, Germany)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 608g
ISBN: 9781350026513
ISBN 10: 1350026514
Pages: 312
Publication Date: 27 July 2017
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Ognyan Seizov is a Research Associate at the Contract Management Institute, SRH Hochschule Berlin, Germany. Janina Wildfeuer is a Researcher in the Faculty of Linguistics and Literary Science, University of Bremen, Germany.

Reviews for New Studies in Multimodality: Conceptual and Methodological Elaborations

Here comes a fresh and eye-opening volume on the current state of the art in multimodality research that is engagingly written, well-structured and coherently framed within the existing theories and approaches. The book re-visits and re-thinks some of the central concepts in the field but also presents hands-on, thorough and insightful empirical studies in such diverse discourse domains as audio description, Wikipedia, organizational communication, the teaching of multimodality and face-to-face interaction. Altogether, the contributions highlight the current appeal of multimodality studies thanks to their pluralistic and integrative nature that moves forward our understanding of modern forms of communication. * Hartmut Stoeckl, Full Professor of English and Applied Linguistics, University of Salzburg, Austria *