Never Climb Alone: How Entrepreneurs and Their Businesses Can Thrive with a Fractional CFO

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Brad Martyn

Never Climb Alone

Name: Never Climb Alone
Price: 35.95 AUD
Availability: OutOfStock
ISBN: 9781636805740

How Entrepreneurs and Their Businesses Can Thrive with a Fractional CFO

Brad Martyn

$35.95

Paperback

Not in-store but you can order this
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English

Ethos Collective
17 March 2026

Business strategy; Entrepreneurship; Management & management techniques

What if growth needs a guide, not more grind?

Rick built his company with passion and hard work. Sales were strong, but behind the scenes, cash was tight, reports didn't make sense, and every decision felt like guesswork. Growth had become overwhelming-until he found a guide.

In Never Climb Alone, Rick's journey reveals how entrepreneurs can move from confusion to clarity with the help of a fractional CFO. Along the way, you'll discover:

Why profits don't always equal cash-and how to finally gain control of both. The difference between accounting and finance (and why most owners get stuck here). The importance of creating an operating rhythm that keeps your team aligned and moving forward. The secret to focusing on what you do best while building a stronger, more scalable business.

Told as a business fable, Never Climb Alone shows owners, advisors, and financial leaders how the right partner can turn stress into strategy and help you climb higher than you ever thought possible.

Stop climbing alone. Start leading with confidence.

By: Brad Martyn
Imprint: Ethos Collective
Dimensions: Height: 216mm, Width: 140mm, Spine: 9mm
Weight: 204g
ISBN: 9781636805740
ISBN 10: 1636805744
Pages: 172
Publication Date: 17 March 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Brad Martyn is an entrepreneur, husband, and a proud dad and grandpa who calls Central Ohio home, where he lives with his wife, Michelle. Together they've raised five adult children and now enjoy a growing crew of grandchildren-six and counting. After nearly two decades mostly in corporate finance and operations, Brad took a leap of faith at age 40, walking away from his corporate career to found FocusCFO(R). What began as a vision to give business owners greater financial control in their businesses has since grown into one of the largest fractional CFO organizations in the United States. Along the way, Brad has met with hundreds of entrepreneurs and business owners, learning from their journeys and sharing insights from his own. With an experienced internal team now carrying FocusCFO forward, Brad spends much of his time in and around Columbus, Ohio, sitting across the table from fellow entrepreneurs listening, advising, and encouraging. He's seen firsthand the challenges-and rewards-of building something that lasts. And through it all, Brad has come to believe one thing deeply: no business owner should ever have to climb alone.