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Jeff Bloomfield is a leading expert in neuroscience-based communication and the founder of Braintrust. As the creator of the NeuroSelling(R) and co-creator of NeuroCoaching(R) programs, Jeff's research and techniques empower leaders, coaches, and sales professionals to build trust and inspire action through brain science, behavioral psychology, and storytelling. His mission is to help people communicate with greater clarity, authenticity, and influence-in both business and life. Dan Docherty, PhD, is chief coaching officer and managing partner of the Leadership Development Practice at Braintrust, leadership professor in the MBA program, and assistant director of the Isaac & Oxley Center for Business Leadership at Miami University. With a PhD in Management from Case Western Reserve University, his research centered on the neuroscience of coaching, development, and performance in leader-team member relationships. A former life sciences executive, Dr. Dan has coached thousands of leaders across the globe and co-created the NeuroCoaching(R) framework to assist leaders in communicating with impact to build stronger relationships and drive performance.
""Whether you're a sales person or a sales leader, your time is too valuable to read another sales book that tells you what you already know. NeuroSelling(R) is very different. It will fundamentally change the way you think about selling and if you apply the NeuroSelling(R) process, it will dramatically improve your results."" -Matt Riebel, Chief Sales Officer, Protective Life ""This isn't just another book on mastering sales acumen. NeuroSelling(R) is a real-world guide on building trust, strengthening relationships and driving genuine and intelligent sales conversations."" -Brad Larsen, Senior Director, Business Development, Mitsubishi Electric ""Understanding your customer, how they think and what motivates them to say 'yes' to your sales team is about more than just a relationship-it's an artful science that Jeff explains with masterful simplicity. His insights, experience and methodology in NeuroSelling(R) is a pathway to profitability and should be required reading for any team serious about excelling in today's dynamic marketplace."" -Jim Pearson, CEO, NI CO Corporation ""This book goes straight to the heart of why traditional sales techniques don't give us the results we want. Then it provides a systematic, scientifically proven path from the inside out; a true people-first approach. Thanks, Jeff, for showing us a better way!"" -Nora Stewart, CEO, Entheos ""Finally! A sales book that dismantles all of the 'slimy' sales gimmicks of old and addresses the heart and science of a purposeful and successful sales conversation. Do not engage another customer until you have read this book."" -Tommy Seay, Director, Business Development, American Express
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