Navigating Public Relations

Understanding and Influencing Perceptions

Sanjay Ranganathan

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English

Self
08 January 2024

Public relations; Customer services; Dating, relationships, living together & marriage

Summary
Details

What is Public Relations (PR)?

Public relations (PR) is the communication process used to build, maintain, and improve the public image of an organization or individual. PR is used by celebrities, businesses, governments, and other organizations.

The goal of PR is to gain the support and understanding of audiences. PR professionals use a variety of ways to communicate with people, including:

- Press releases

- Public speaking

- Websites and social media

- News releases

- Events and programs

PR is a broad discipline that encompasses communication, marketing, and human relations. PR professionals must be skilled in these different disciplines.

The Importance of Public Relations

Public relations can benefit organizations in the following ways:

- Building and improving public image: PR can help organizations create a positive image for audiences.

- Raising awareness: PR can help organizations raise awareness of their products or services.

- Building relationships: PR can help organizations build relationships with key stakeholders.

- Managing crises: PR can help organizations manage crises and protect their reputations.

By: Sanjay Ranganathan
Imprint: Self
Dimensions: Height: 229mm, Width: 152mm, Spine: 4mm
Weight: 118g
ISBN: 9798869128126
Pages: 78
Publication Date: 08 January 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active