Javier Martínez-Falcó is Assistant Professor in the Department of Management at the University of Alicante. In the field of research, he focuses his interest on issues related to the Strategic Management of the Company, specifically in the areas of Knowledge Management and Corporate Sustainability of wine companies, on which he has written several publications in the form of articles, book chapters and contributions to conferences. He has also participated in several national research projects and teaches Strategic Management on the ADE, TADE and DADE degree courses. Eduardo Sánchez-García (PhD) is an Assistant Professor in the Department of Management at the University of Alicante. His research focuses on value creation, leadership, social capital, creativity, supply chain management, circular practices, knowledge management, and entrepreneurial orientation, among other factors related to firms' innovation and sustainable development. He has published several articles in JCR indexed journals, as well as several books and book chapters, and has made numerous presentations at scientific conferences at national and international level. Bartolomé Marco-Lajara is Professor of Business Organization at the University of Alicante (Spain). He holds a PhD in Economics and his doctoral dissertation focused in strategic alliances management. His research interests are on Strategic Management and Tourism Management. He is author of several books, book chapters and international articles related to teaching methodology and the areas above mentioned. On the other hand, he is member of the Tourism Research Institute at the University of Alicante since its foundation. He has participated in many public- and private-funded projects, being the main researcher in many of them. He was assistant dean of the Economics Faculty at the University of Alicante during eight years, holding now the position of Head of the Department of Business Organization at this University.