Narratives in Public Communication

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Fuyuan Shen (Pennsylvania State University, USA) Heidi Hatfield Edwards (Florida Institute of Technology, USA)

Narratives in Public Communication

Fuyuan Shen (Pennsylvania State University, USA), Heidi Hatfield Edwards (Florida Institute of Technology, USA)

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Hardback

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English

Routledge
04 July 2023

The Arts: General & Reference; Communication studies; Media studies; Economics; Public relations

Series: Routledge Research in Communication Studies

This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields.

Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement.

This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.

Edited by: Fuyuan Shen (Pennsylvania State University USA), Heidi Hatfield Edwards (Florida Institute of Technology, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9781032437286
ISBN 10: 1032437286
Series: Routledge Research in Communication Studies
Pages: 226
Publication Date: 04 July 2023
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Fuyuan Shen is professor of communication at Pennsylvania State University Heidi Hatfield Edwards is professor of communication at Florida Institute of Technology