Multiply Your Business Value Through Brand & AI

Rajan Narayan

$41.95 $35.43

Paperback

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English

Business Expert Press
30 October 2021

Management of specific areas; Sales & marketing; Information technology industries

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.

Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.

This book is ideal for entrepreneurs, investors, CEO's, brand and marketing heads of organizations as it provides them with pathways of using AI to build strong brands and thereby create value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment, where many enterprises are being created and funded by professionals who lack a marketing background.

By: Rajan Narayan
Imprint: Business Expert Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 333g
ISBN: 9781637421079
ISBN 10: 1637421079
Pages: 150
Publication Date: 30 October 2021
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Rajan Narayan is an engineer with an MBA in marketing. With 25 years of experience in marketing communications, with some of the world's best communication groups, He successfully managed a network advertising agency for nine years as President and CEO. A certified master in digital marketing, Narayan founded his own marketing consulting firm, Lonely Cloud Consulting and has provided strategic advice to companies in all areas of marketing, delivering brand value of over US $2 Billion to brand owners, globally.

Reviews for Multiply Your Business Value Through Brand & AI

A great guide for professionals and students on building brands through AI.

PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Multiply Your Business Value Through Brand & AI

Rajan Narayan

$41.95 $35.43

Paperback

Reviews for Multiply Your Business Value Through Brand & AI

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