Motivating SMEs to Cooperate and Internationalize

A Dynamic Perspective

George Tesar, Zsuzsanna Vincze

$81.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
05 December 2019

Development economics; International business; Business mathematics & systems; Advertising; Small businesses & self-employed

Series: Routledge Studies in Entrepreneurship and Small Business

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved in assisting small and medium-sized enterprises in developing their international marketing expertise.

Motivating SMEs to Cooperate and Internationalize consists of research studies, cases, and experiences obtained by researchers and academics from managers of small and medium-sized enterprises in Northern Europe as they worked closely with managers on issues and problems leading to internationalization of enterprises. This book will map not only the attempts of small and medium-sized enterprises in Northern Europe to enter foreign markets, but also to understand how researchers and academics can help small and medium-sized Northern European enterprisers achieve their objectives. This compilation of approaches, perspectives, and experiences will serve as a resource tool for researchers and academics active in international management training programs worldwide and help illustrate how to close the gap between publishing results of their findings and efforts to disseminate their findings among managers of small and medium-sized enterprises in their domains.

This book is the first attempt to integrate results of research studies and practices as an illustration of how knowledge of small and medium-sized enterprises has evolved since the 1980s with the contributions of individual researchers and academics in Northern Europe. It will be of relevance to academics and researchers interested in working closely with small and medium-sized enterprises to meet their goals in entering international markets.

By: George Tesar, Zsuzsanna Vincze
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 394g
ISBN: 9780367884888
ISBN 10: 0367884887
Series: Routledge Studies in Entrepreneurship and Small Business
Pages: 270
Publication Date: 05 December 2019
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

George Tesar is Professor Emeritus of Marketing and International Business at Umeå University in Umeå, Sweden and Professor Emeritus at the University of Wisconsin-Whitewater, USA. He is an Adjunct Professor at Aalborg University, Denmark. Zsuzsanna Vincze is Associate Professor at Umeå School of Business and Economics (USBE), Head of the Entrepreneurship, and holds a position of Docent of International Business at the University of Turku, Finland.