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English
Oxford University Press Inc
01 June 1999
Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies.

The third edition of Modern Competitive Analysis includes new material on game theory, added value analysis, and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow.

By:  
Imprint:   Oxford University Press Inc
Country of Publication:   United States
Edition:   3rd Revised edition
Dimensions:   Height: 243mm,  Width: 161mm,  Spine: 26mm
Weight:   774g
ISBN:   9780195119411
ISBN 10:   019511941X
Pages:   446
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active

Reviews for Modern Competitive Analysis

A blockbuster of a book. There are many analytical probes of strategic management concepts that students of business administration must read. A tremendous book. --Richard H. Fabris, New Jersey City University A comprehensive, lucidly written text. --Ram Baliga, Wake Forest University An enormous number of well chosen examples illustrate the discourse...This volume is very good at raising questions of strategy and giving apt examples...The intended audience, business practitioners as well as students, will continue to find this volume extremely helpful in navigating the competitive marketplace. Recommended for upper-division undergraduate through professional collections. --Choice Very good book. Explains complex concepts in an easy to follow way. Good for beginners and advanced students. I have recommended this book in several courses. --Folke Kafka, University of Pittsburgh


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