This book features 100 local case studies examining the experiences of leading Singaporean companies across different sectors including aviation, logistics, banking, and real estate. They offer valuable insights into how companies adapted to evolving market dynamics, expanded their business portfolios, ventured into global markets, prioritised sustainability, and leveraged innovation and technology to maintain competitiveness.
Through case studies, readers gain practical knowledge that can be applied to their own enterprises, a unique perspective into Singapore’s dynamic and competitive business landscape, and the successes and challenges faced by Singaporean companies. The book is divided into different sections exploring specific themes such as business strategy and transformation, diversification and expansion, sustainability, innovation and technology, financial performance, and risk management. It scrutinises how companies responded to shifting market conditions, competition, regulations, customer preferences, and global events. Additionally, it sheds light on the obstacles companies encountered in terms of sustainable practices, financial performance, risk management, talent retention, and technological advancements. By presenting cases across industries and companies in Singapore, Choong et al. highlight their triumphs, setbacks, and valuable lessons learned.
This book can be rendered as a practical and essential resource for business professionals, entrepreneurs, and students interested in understanding effective business strategies.
Edited by:
Leon Choong (Amity Global Institute Singapore),
Easwaramoorthy Rangaswamy (Amity Global Institute,
Singapore),
Ian Jamieson (University of London Worldwide,
United Kingdom),
Anne-Marie Kilday (Oxford Brookes University,
UK)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 762g
ISBN: 9781032660554
ISBN 10: 1032660554
Pages: 304
Publication Date: 18 December 2023
Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format: Hardback
Publisher's Status: Active
Preface Acknowledgements Introduction to the book Part One: Business strategy and transformation 1. Singapore Airlines' response to increased competition in the airline industry 2. Singapore Post's response to declining mail volumes 3. Temasek Holdings' investment strategy 4. SGX-listed companies navigate corporate governance and regulatory challenges 5. Quest Global attracting and retaining top engineering and technical talent in a competitive market 6. How Keppel Corporation adapted to the changing global energy landscape 7. TANGS catering to changing consumer preferences 8. Osim International evolving customer preferences 9. How Mapletree Investments diversified its portfolio and expanded globally 10. ComfortDelGro's response to the rise of ride-hailing apps 11. Creative Technology's response to the decline of PC audio 12. MyRepublic international expansion 13. F J Benjamin challenges of being a fashion retailer 14. Neptune Orient Line (NOL) complying with the complex and stringent regulatory requirements of the shipping and logistics industry 15. Singapore Airlines' response to the SARS outbreak in 2003 16. AIBI International operates in a highly competitive market with numerous players and established brands 17. Genting Singapore's response to increased competition in the casino industry Part Two: Diversification and expansion 1. DBS Bank's transformation from a local player to a global bank 2. Sheng Siong Group's focus on value-for-money grocery retailing 3. Sustainability initiatives and outcomes of Mapletree Commercial Trust 4. Fraser and Neave's diversification into food and beverage 5. CapitaLand's expansion into China 6. Hutchison Port Holdings' expansion into new markets 7. Mapletree Investments' diversification into logistics and data centres 8. Ascendas-Singbridge's diversification into logistics and industrial real estate 9. ARA Asset Management's diversification into real estate funds 10. Charles & Keith's adaptation to the rise of e-commerce and the emergence of new digital platforms 11. ComfortDelGro's expansion into new markets through partnerships and acquisitions 12. How Fullerton Health expanded its network of clinics across Asia 13. How BreadTalk grew from a single bakery to a global brand 14. Food Empire Holdings expanding its business to new markets 15. Singapore Technologies Electronics' diversification into defence technology 16. ST Engineering's expansion into defence technology 17. Global expansion and service diversification: a case study of SIA Engineering Company Part Three: Sustainability 1. Banyan Tree Holdings challenges on being a global leader in sustainable tourism 2. Mapletree Commercial Trust's focus on sustainable office buildings 3. Sembcorp Industries' focus on sustainable energy solutions 4. City Developments Limited's focus on sustainable urban development 5. Wilmar International's focus on sustainable palm oil production 6. Suntec Real Estate Investment Trust's focus on sustainable buildings 7. Ascendas Real Estate Investment Trust's focus on sustainable business parks 8. Ascott Residence Trust's focus on sustainable serviced apartments 9. SPH REIT's focus on sustainable shopping malls 10. CapitaLand Mall Trust's focus on sustainable retail operations 11. Keppel DC REIT commits to sustainable data centres 12. Hyflux becoming a global leader in desalination and water treatment 13. PEC Ltd adaptation to the changing dynamics of the oil and gas industry 14. Frasers Centrepoint Trust 15. WOHA Architects designed sustainable and iconic buildings in Singapore and beyond 16. Golden Agri-Resources’ focus on sustainable palm oil production Part Four: Innovation and technology 1. Grab overcoming global adversities to become Southeast Asia's leading ride-hailing and delivery company 2. OCBC Bank's focus on digital banking services 3. ST Engineering's diversification into cybersecurity 4. ST Kinetics' diversification into robotics and autonomous systems 5. SATS innovates in-flight logistics with new technology 6. NetLink NBN Trust's response to changing telecommunications market conditions 7. Sembcorp Marine's innovation in offshore and marine engineering 8. BreadTalk's innovation in the bakery industry 9. SISTIC adaptation to the digitalisation of the entertainment industry 10. SingPost's focus on e-commerce logistics solutions 11. Yangzijiang Shipbuilding’s focus on innovation and automation 12. DSO National Laboratories developed advanced defence technologies for Singapore 13. StarHub's focus on mobile and broadband services 14. CPG Corporation becoming one of Asia's leading engineering and development firms 15. ComfortDelGro’s transformation journey in the face of disruptive innovation 16. ST Engineering's focus on autonomous vehicles and drones 17. Koufu mantaining quality and consistency Part Five: Financial performance and risk management 1. SMRT's response to increased competition in the public transport sector 2. Dairy Farm International's expansion into e-commerce 3. Vicom overcoming the challenges of the automotive testing industry 4. United Overseas Bank's Response to the global financial crisis 5. Jardine Matheson Holdings' response to changing market conditions 6. Parkway Pantai challenges and opportunities of being a healthcare provider 7. The UOL Group's case study challenges of being a real estate developer 8. GlobalRoam maintaining its financial sustainability and profitability 9. Great Eastern Life faced challenges in attracting and retaining talent 10. Dairy Farm Group's focus on retail and hospitality operations 11. Certis CISCO faced a shrinking market in the security industry, which was increasingly commoditised and faced downward price pressures 12. HRnetGroup overcoming challenges in the human resources industry 13. Manulife Singapore challenges of being a financial services provider 14. Prabal Gurung challenges of being a fashion designer 15. SGAG monetisation and revenue generation 16. Pacific Century Regional Developments Limited: the dot-com crash 17. Scoot faced challenges in building brand awareness and loyalty Part Six: Industry-specific challenges and opportunities 1. SMU challenges of being an education provider 2. YCH Group challenges and opportunities of being a logistics provider 3. PSA Corporation managed the growth of Singapore's port to become a global hub 4. Jurong Shipyard overcame the challenges of the oil and gas industry 5. Razer's transition from gaming peripherals to mobile gaming 6. City Energy adapted to the liberalisation of Singapore's gas market 7. NTUC FairPrice's challenges to becoming Singapore's largest supermarket chain 8. Changi Airport Group's challenges in managing the growth of Singapore's award-winning airport 9. Singapore Tourism Board promoting Singapore as a global tourist destination 10. Best World International overcoming regulatory challenges in the direct selling industry 11. TOYOGO overcoming increasing competitions, societal expectations shift, and rising cost 12. Carousell expanding in new markets outside of Singapore 13. Singapore Press Holdings' response to declining print media revenue 14. SATS' expansion into airport management and catering services 15. The challenges and ipportunities of being a REIT: the Ascott Limited 16. Far East Hospitality challenges and opportunities of being a hospitality provider
Leon Choong, Amity’s Regional CEO, is a dynamic advocate for educational innovation and access to quality education. Adept at establishing successful institutions, supporting healthcare initiatives, and raising substantial funds for universities, he is dedicated to making a positive impact in the field of education. Easwaramoorthy Rangaswamy, Principal and Provost at Amity Global Institute, Singapore, is an esteemed management professional. He has taught for University of Northampton, Anglia Ruskin University, University of London, London School of Economics, and Victoria University. His research focus includes management, skills, and workforce development. Ian Jamieson, Director of Global Business Development at University of London, spearheaded transformative restructuring and expansion as Group MD at GHC Genetics Group. With a venture capital background, he excels in commercialising university ventures, exploiting IP, and established a lucrative multi-million-pound genetics testing business. Anne-Marie Kilday, Vice Chancellor of University of Northampton, is a renowned expert in criminal history. She held leadership positions at prestigious universities and publishes extensively on violent behaviour and gendered criminality. Her expertise spans centuries and continents, making her a sought-after doctoral research supervisor.
Reviews for Singapore Inc.: A Century of Business Success in Global Markets: Strategies, Innovations, and Insights from Singapore's Top Corporations
"""Short and powerful, these concise case studies provide quick yet impactful lessons on successful business strategies in Singapore."" Kirpal Singh, Colombo Plan Scholar, Singapore Management University, Nanyang Technological University ""Gain a unique perspective on the dynamic Singaporean business landscape and learn from the triumphs and failures of renowned companies."" Claudius Ng, Senior Industry Transformation Advisor to Singapore Business Federation; Past President, Singapore Chamber of E-Commerce ""Uncover the strategies behind Singapore's success as a global business hub through illuminating case studies and in-depth analysis."" Dennis Yeo, Head of Investor Services and Logistics & Industrial, Asia Pacific at Cushman & Wakefield"
