MOTHER'S DAY SPECIALS! SHOW ME MORE
Zoe Sherman is Assistant Professor of Economics at Merrimack College. Her scholarly writing has appeared in Rethinking Marxism, Forum for Social Economics, and other peer reviewed publications. Her popular writing appears regularly in Dollars & Sense magazine.
“The chapter on data mining, direct mailing, and the new role of the federal post office in the advertising during the late 19th and mostly the early 20th century is densely citational with delicious detail, all organized according to a central thesis. I believe this chapter will likely be heavily utilized and referenced by future economic historians of advertising and marketing.” - Jack Amariglio, Professor Emeritus, Merrimack College “I find Sherman’s work on advertising extremely clear, rigorous, and persuasive. I am not exaggerating in saying that I find her work the best I have seen as a rigorous analytical treatment of the theme of the ‘culture industry.’” - Antonio Callari, Professor, Franklin and Marshall College “Since Marx wrote of the fetishism of commodities and Polanyi explored fictitious commodities, it has been clear that a key to understanding market economies is in the social creation of the commodity. This is what Zoe Sherman is doing: working as a historian as well as a social scientist, she is reconstructing the political and social creation of consumer attention as a commodity.” - Gerald Friedman, Professor, University of Massachusetts Amherst
