Mission Meets Market

A Sales and Marketing Playbook for Education Nonprofits

Jay Bakhru

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English

Grammar Factory Publishing
14 September 2025

Organisation & management of education; Sales & marketing; Non-profitmaking organisations

The education landscape is changing-fast.

And grants and donations alone aren't enough to keep up.

If you lead a mission-driven organization in education, you're already feeling the pressure: more need, fewer unrestricted dollars, and growing demand for sustainable solutions. Mission Meets Market shows you how to meet the moment, without selling out your mission.

This isn't just another business book dressed up for nonprofits-it's a tailor-made playbook for education leaders who are navigating the unique challenges of funding, equity, and impact in classrooms, communities, and beyond.

Inside, you'll learn how to:

Spot revenue opportunities already hiding in your work Design offers that fund your mission and serve your audience Foster buy-in across your team and board Price and deliver your services with confidence Avoid common pitfalls that stall great ideas

Packed with frameworks, examples, and hard-won lessons from the field, this playbook gives you the tools to build financial resilience in a sector that needs it now more than ever.

You've got the mission. This book offers the model. It's time to not just survive, but sustain and scale your education mission.

By: Jay Bakhru
Imprint: Grammar Factory Publishing
Dimensions: Height: 216mm, Width: 140mm, Spine: 12mm
Weight: 245g
ISBN: 9781998528424
ISBN 10: 1998528421
Pages: 208
Publication Date: 14 September 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

JAY BAKHRU is a founding partner at EdSolutions, where he helps education nonprofits and mission-driven organizations grow their impact through strategy and innovation. A former teacher turned executive, Jay brings experience from across the education and business sectors, with a deep commitment to improving outcomes for underserved students.