How are Millennial Moms - the largest cohort in U.S. history - different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, internationally known marketing expert.
By:
Maria T Bailey Imprint: Wyatt-MacKenzie Publishing Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 16mm
Weight: 422g ISBN:9781939288912 ISBN 10: 1939288916 Pages: 232 Publication Date:01 September 2015 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active