Methods in Consumer Research, Volume 1: Theoretical and Practical aspects

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Gaston Ares (Professor and Researcher, Department of Food Science and Technology, Faculty of Chemistry, University of the Republic (UdelaR), Uruguay) Paula Varela (Senior Research Scientist, Nofima, Norway)

Methods in Consumer Research, Volume 1

Name: Methods in Consumer Research, Volume 1
Price: 477.95 AUD
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ISBN: 9780443222795

Theoretical and Practical aspects

Gaston Ares (Professor and Researcher, Department of Food Science and Technology, Faculty of Chemistry, University of the Republic (UdelaR), Uruguay), Paula Varela (Senior Research Scientist, Nofima, Norway)

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English

Woodhead Publishing
10 April 2026

Food & beverage technology

Series: Woodhead Publishing Series in Food Science, Technology and Nutrition

Methods in Consumer Research, Volume 1: Theoretical and Practical aspects

Edited by: Gaston Ares (Professor and Researcher Department of Food Science and Technology Faculty of Chemistry University of the Republic (UdelaR) Uruguay), Paula Varela (Senior Research Scientist, Nofima, Norway)
Imprint: Woodhead Publishing
Country of Publication: United States
Edition: 2nd edition
Dimensions: Height: 276mm, Width: 216mm,
Weight: 1.000kg
ISBN: 9780443222795
ISBN 10: 0443222797
Series: Woodhead Publishing Series in Food Science, Technology and Nutrition
Pages: 548
Publication Date: 10 April 2026
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Part I. Introduction 1. Recent Advances in Consumer Science 2. Psychographics Part II. Qualitative Techniques 3. Contextual Influences on Consumer Responses to Food Products 4. New Approaches to Focus Groups 5. Projective Techniques 6. Using Ethnography in Consumer Research Part III. Liking and Beyond 7. Application of Social Media for Consumer Research 8. Text mining 9. Co-creation and design thinking 10. Conjoint Analysis in Sensory and Consumer Science: Principles, Applications, and Future Perspectives 11. Emotional Responses to Products 12. Consumer-Based Methodologies for Sensory Characterization 13. Measuring the dynamics of Consumer Perception Part IV. Consumer Segmentation 14. Consumer Segmentation 15. Conceptual Profiling 16. Measuring consumer expectations 17. Situational appropriateness Part V. Influence of Extrinsic Product Characteristics 18. Experimental Economics to Evaluate Consumer Preferences 19. Measuring Implicit Associations in Food-Related Consumer Research 20. Automatic Facial Expressions Analysis in Consumer Science 21. Physiological Measurements: EEG and fMRI 22. Eye Tracking in Consumer Research

Gastón Ares works as a professor and researcher in the Department of Food Science and Technology, Faculty of Chemistry, University of the Republic (UdelaR). He works in the area of Sensory and Consumer Science Assessment, working particularly on methodological aspects of new product development and the study of consumer perception. He has extensive experience in research through participation in numerous projects at national and international level. In 2011 he won the prize ""Food Quality and Preference Elsevier Award for a Young Researcher"". He serves as a reviewer for several journals in the area and is a member of the Editorial Committee of the Journal of Sensory Studies journals and Food Quality and Preference. Paula's research has focused on the exploration of new methodologies to further understanding sensory and consumer perception, in particular sensory descriptive techniques with the use of consumers and the influence of non-sensory parameters in consumer food choice. She is a member of the Editorial Board and Guest Editor of Food Research International and of Current Opinion in Food Science. She also has a part-time associate professor position in in sensory and consumer science at the Norwegian University of Life Sciences (NMBU).