Methods in Consumer Research, Volume 2: Alternative Approaches and Special Applications

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Gaston Ares (Professor and Researcher, Department of Food Science and Technology, Faculty of Chemistry, University of the Republic (UdelaR), Uruguay) Paula Varela (Senior Research Scientist, Nofima, Norway)

Methods in Consumer Research, Volume 2

Name: Methods in Consumer Research, Volume 2
Price: 384.95 AUD
Availability: OutOfStock
ISBN: 9780081017432

Alternative Approaches and Special Applications

Gaston Ares (Professor and Researcher, Department of Food Science and Technology, Faculty of Chemistry, University of the Republic (UdelaR), Uruguay), Paula Varela (Senior Research Scientist, Nofima, Norway)

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English

Woodhead Publishing Ltd
04 January 2018

Research methods: general; Consumerism; Market research

Series: Woodhead Publishing Series in Food Science, Technology and Nutrition

Methods in Consumer Research, Volume 2: Alternative Approaches and Special Applications

Edited by: Gaston Ares (Professor and Researcher Department of Food Science and Technology Faculty of Chemistry University of the Republic (UdelaR) Uruguay), Paula Varela (Senior Research Scientist, Nofima, Norway)
Imprint: Woodhead Publishing Ltd
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 920g
ISBN: 9780081017432
ISBN 10: 008101743X
Series: Woodhead Publishing Series in Food Science, Technology and Nutrition
Pages: 478
Publication Date: 04 January 2018
Audience: Professional and scholarly , Undergraduate
Replaced By: 9780443222818
Format: Hardback
Publisher's Status: Active

Part I. Doing consumer research in-context 1. Influence of contextual variables on consumer choice 2. Evoked contexts 3. Immersive techniques and virtual reality 4. Evaluation of meals and food pairings 5. Situational factors Part II. Health-related Issues 6. Food intake 7. Satiety and satiation 8. Wellbeing Part III. Psychological and Physiological Measurements 9. Implicit associations 10. Face reader 11. Physiological measurements, EEG and fmRI 12. Eye-tracking Part IV. Designing Studies for Specific Populations 13. Children 14. Elderly 15. Low-income population 16. Cross cultural studies 17. Emerging markets (China, Africa, Middle East) Part V. Consumer Research with Non-food Products 18. Cosmetic products 19. Household products 20. Consumer driven product design

Gastón Ares works as a professor and researcher in the Department of Food Science and Technology, Faculty of Chemistry, University of the Republic (UdelaR). He works in the area of Sensory and Consumer Science Assessment, working particularly on methodological aspects of new product development and the study of consumer perception. He has extensive experience in research through participation in numerous projects at national and international level. In 2011 he won the prize ""Food Quality and Preference Elsevier Award for a Young Researcher"". He serves as a reviewer for several journals in the area and is a member of the Editorial Committee of the Journal of Sensory Studies journals and Food Quality and Preference. Paula's research has focused on the exploration of new methodologies to further understanding sensory and consumer perception, in particular sensory descriptive techniques with the use of consumers and the influence of non-sensory parameters in consumer food choice. She is a member of the Editorial Board and Guest Editor of Food Research International and of Current Opinion in Food Science. She also has a part-time associate professor position in in sensory and consumer science at the Norwegian University of Life Sciences (NMBU).