MEHscapology

"This is so ******* good! MEHscapology is up there with (and even ahead of) the very best books I've read on the topic of positioning; and I've read them all. Matt has taken something that people often see as a complex ""dark art"" and made a very simple and logical, step-by-step process out of it. This will help so many business owners to unlock their true potential, both professionally and personally. Jon Street, Business Strategist And Innovation Consultant In MEHscapology, Matt has gone DEEP into the mechanics of positioning and differentiation; providing not just theory, but a solid no-fluff roadmap to achieving ""World's only"" status for your company. In a busy online world, you must stand out and get focused - and this book will help you make that happen! Austin Netzley, Founder of 2X and author or ""From 6 to 7 Figures"" ""An immensely practical book that skilfully navigates the reader through a pathway to ""mehscape"" the ""me too"" approach to positioning and marketing. Matt balances creativity, fun, science and specificity in a playful way that is guaranteed to create intrigue in any audience."" Keith Howells, Managing Partner at Project 4 Learning Lab ""The barrier to entry for consulting firms has all but disappeared over the past decade. In this book, Matt has put together the definitive guide to positioning to win in and amongst a category that's harder than ever for potential prospects to navigate."" Jacob Dutton, Co-Founder & CEO at Future Foundry ""MEHscapology highlights all the key areas where businesses (including us), feel like they have hit that grey area of the ""same old, same old"" approach to marketing and positioning. The book remains engaging and comical in parts. The content's easy to follow, contains great guidance, and Matt's refreshed approach to marketing. Overall the book is one that can be read all at once and then picked up along the way, or to be used as a planned step by step approach."" Stephanie Parker, Client Services Manager at Singularitee ""Mehscapology is the book you all need to read this year. Matt's knowledge of the subject is undeniable. His guidance is what every marketer needs, and he presents the facts clearly and concisely. If you read this book and follow his step-by-step advice, you will no longer fall into the 'Meh' trap."" Ailish O'Dowd, Marketing Director at The Project Foundry ""If you're looking for a practical and insightful guide to help your brand stand out in today's crowded marketplace, look no further. MEHscapology will jolt you out of your comfort zone and position your business in your own unique category, from which every client conversation and opportunity will flow. This book is a game-changer for anyone looking to differentiate their brand and rise above the competition."" Tony Clark, Founder & CEO at NextWave ""Matt's experience, humour and expertise shine through in MEHscapology. It provides easily digestible and practical advice for your business positioning, as well as finding your route to success. We work with so many businesses that need a greater focus on differentiation, and will definitely be spreading the word!"" Peter Czapp, Co-Founder at The Wow Company"