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This book is about meetings and providing a new perspective from behavioural economics called nudging to make meetings more productive and enjoyable. Nudging hacks into the fast, automatic, subconscious system in human reasoning to breed success in every get-together. Once you know the foundations of focus, orientation, involvement, and commitment, the advantages of nudging are evident. The authors provide an explanation of nudge theory and 6 principles of how nudging affects our behavior. Examples from the actions and choices of the Dalai Lama, Ray Dalio, and Barack Obama demonstrate how nudging can make a difference. Based on theory, the book also gives 100 very practical nudges to improve meeting productivity that can be used by any meeting leader or participant.
By:   Martin J. Eppler (Universitat St Gallen Switzerland), Sebastian Kernbach (Universitat St Gallen, Switzerland)
Imprint:   Cambridge University Press
Country of Publication:   United Kingdom
Weight:   224g
ISBN:   9781108828796
ISBN 10:   1108828795
Pages:   185
Publication Date:   07 January 2021
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Martin J. Eppler is full Professor of Communication Management in the Institute of Media and Communication Management at the University of St. Gallen, Switzerland. He researches visual practices, meeting management, and knowledge management and advises organizations such as the United Nations, the Swiss Re Group, Porsche, and the European Central Bank. Sebastian Kernbach is Assistant-Professor in Creativity at the University of St. Gallen, Switzerland, in the fields of meeting productivity, visual thinking, and life design. He is a visiting fellow at Stanford University, USA, co-authored Creativity in Research (Cambridge, 2018), and founded the Life Design Lab (

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