Media shapes Ads, Influence Shapes Us

Rafeal Mechlore

$50.95 $43

Paperback

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English

Modern Publishing
31 October 2023

Behavioural economics; E-commerce: business aspects; Sales & marketing

Summary
Details

In the intricate dance between media, advertising, and consumer behavior, a profound and symbiotic relationship emerges. These three elements are the essential components of the modern information ecosystem, wielding a significant influence on our daily lives, preferences, and choices. Media, as the omnipresent conveyor of information, serves as the stage on which advertising plays out its persuasive symphony. Through various channels, including television, radio, print, and the vast expanse of the internet, media provides a platform for advertisers to showcase their products and messages. This symbiosis is driven by financial incentives, with media outlets relying on advertising revenue to sustain operations, thus creating a mutually beneficial relationship. However, it is not merely a transaction of dollars and screen time; it is a profound interplay of narratives, images, and emotions. Advertisers craft messages that resonate with their target audience, utilizing the power of storytelling, psychology, and visual appeal. Media, in turn, disseminates these messages to millions, amplifying their impact. Yet, the most pivotal actor in this drama is the consumer, whose behavior is shaped by the harmonious convergence of media and advertising. The inundation of ads in our daily lives leaves an indelible imprint on our perceptions, desires, and choices. From the products we buy to the candidates we support, media and advertising play a central role in guiding our decisions. In essence, media shapes the stage, advertising choreographs the performance, and consumer behavior becomes the dance. This intricate interplay underscores the profound influence of media advertising on our lives, reminding us of the need for critical thinking and media literacy as we navigate this complex and ever-evolving landscape.

By: Rafeal Mechlore
Imprint: Modern Publishing
Dimensions: Height: 229mm, Width: 152mm, Spine: 8mm
Weight: 218g
ISBN: 9788196704926
ISBN 10: 8196704925
Pages: 156
Publication Date: 31 October 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Media shapes Ads, Influence Shapes Us

Rafeal Mechlore

$50.95 $43

Paperback

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