Media Business Models

Breaking the Traditional Value Chain

Klaus Zilles, Joan Cuenca

$65.95 $56.17

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Peter Lang Publishing Inc
05 June 2016

Public speaking guides; Journalistic style guides; Communication studies; Sociology & anthropology

The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model – a model based on the numbers of readers, viewers, and users which the mass media can «sell» in exchange for advertising revenue.

These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences.

Can media companies cope with these new circumstances and at the same time fulfill their traditional roles?

This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.

Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.

Edited by: Klaus Zilles, Joan Cuenca
Imprint: Peter Lang Publishing Inc
Country of Publication: United States
Edition: New edition
Dimensions: Height: 225mm, Width: 150mm, Spine: 20mm
Weight: 390g
ISBN: 9781433131783
ISBN 10: 1433131781
Pages: 269
Publication Date: 05 June 2016
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Contents: Josep María Carbonell/Klaus Zilles/Joan Cuenca: Media Business Models: Breaking the Traditional Value Chain - U.S.and European Perspectives of the Changing Media Value Chain Paradigm in Social Networks and Blogs – Nika Bogdanowska/Ewa Bogdanowska-Jakubowska: Face and the Ethics of Social Networks – Jennifer M.Raymond/Jodi H.Cohen: Mom 2.0: Mothering in the Blogosphere – Ilona Biernacka-Ligieza: Virtual Local Public Sphere: The Role of New Media in Creating a Contemporary Local Democracy - Momentous Challenges in Uncharted Territory: Advertising and Public Relations – Guillem Marca/Kathy Matilla/Andréa Oliveira: Effects of Communication in Public and Media Rationale: Result Measures of Public Relations – Patrícia Dias: Hot Brands Are Cool: The Temperature Scale as a Tool for Branding in a Digital Society – Araceli Castelló-Martínez/Juan Monserrat-Gauchi: The Advertising Offer in the New Media Landscape – Felip Vidal: Media and the Creation of Brand Value in «Signification Advertising»: Defining a Model and Case Studies: Muji, Moleskine, Bench – Elisenda Estanyol/Mireia Montaña/Ferran Lalueza: Engagement Is the Name of the Game: Gamification as a Communication Strategy in Advertising and Public Relations - Traditional Television Teams Up With the Social Networks – Ana González-Neira/Natalia Quintas-Froufe: Value Changes in Television Audiences: From the Traditional Audience to the Social Audience – Boris Ružić: Towards a History of Media Conjuncture: The Daily Show, Audience and the «Revolution» – InterContinental Corollaries of Breaking the Media Value Chain in Journalism – Rita Figueiras/Nelson Costa Ribeiro: The Disruption of the Portuguese Media Democracy? Economic Crisis and Media Ownership – Luis Concepción Sepúlveda/Alfons Medina: Africa in Spanish Newspapers: From Indifference to Irrelevance.

Klaus Zilles (PhD, University of Heidelberg) is Associate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. His published books include Rolando Hinojosa: A Reader’s Guide (2001), En la frontera: I migliori racconti della narrativa chicana (2008), and Life Without Media (2013), co-edited with Joan Cuenca and Eva Comas. Joan Cuenca (PhD, Ramon Llull University) is Asociate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. He is a founding member of the research group ESTISMA (Strategy and Issues Management in Public Relations and Corporate Communication). He is the author of Auditorías de Relaciones Públicas (2012) and a co-editor of Life Without Media (2013).