Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Célia M.Q. Ramos, Carlos M.R. Sousa, Nelson M.S. Matos , Rashed Isam Ashqar

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English

IGI Global
11 April 2023

Consumerism; Management decision making; Market research; Service industries

Summary
Details

To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector.

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.

Edited by: Célia M.Q. Ramos, Carlos M.R. Sousa, Nelson M.S. Matos, Rashed Isam Ashqar
Imprint: IGI Global
Country of Publication: United States
Dimensions: Height: 279mm, Width: 216mm,
Weight: 272g
ISBN: 9781668466070
ISBN 10: 1668466074
Pages: 295
Publication Date: 11 April 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active