McIlhenny's Gold

Name: McIlhenny's Gold
Price: 27.21 AUD
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ISBN: 9780060721855

How a Louisiana Family Built the Tabasco Empire

Jeffrey Rothfeder

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Paperback

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English

Harper Business
01 May 2009

Industrialisation & industrial history; Food manufacturing & related industries

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

By: Jeffrey Rothfeder
Imprint: Harper Business
Country of Publication: United States
Dimensions: Height: 203mm, Width: 135mm, Spine: 16mm
Weight: 243g
ISBN: 9780060721855
ISBN 10: 0060721855
Pages: 272
Publication Date: 01 May 2009
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

A former BusinessWeek editor and national editor at Bloomberg News, Jeffrey Rothfeder has written for publications such as the New York Times and the Washington Post and has appeared on 20/20, Nightline, Today, Good Morning America, and Oprah. He lives in Cortlandt Manor, New York.

Reviews for McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

From its legendary invention in the months after the Civil War, to the carefully guarded recipe and production and the tightly controlled employees' town in the Louisiana swamps, Rothfeder looks at the extraordinary journey of a family from rags to riches. -- History