Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing

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Muhammad Rahies Khan Tarique Mehmood

Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing

Name: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
Price: 373.92 AUD
Availability: OutOfStock
ISBN: 9798337331096

Muhammad Rahies Khan, Tarique Mehmood, Muhammad Rashid Rao

$466.95 $373.92

Hardback

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English

Igi Global Scientific Publishing
17 December 2025

Production & quality control management; Purchasing & supply management; Distribution & warehousing management; Sales & marketing

In today's competitive business environment, the integration of supply chain management and marketing has emerged as a critical driver of operational efficiency. By aligning supply chain processes with marketing strategies, organizations can ensure that product availability and cost-effectiveness complement brand promises and market positioning. This merger enables optimized inventory management, and more responsive demand fulfillment, reducing waste while enhancing value creation. A unified approach to these traditionally distinct functions offers a strategic pathway to maximizing efficiency, agility, and profitability. Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing explores the intersection between marketing and supply chain management. It examines how businesses can navigate the complexities of supply chain management, focusing on operational efficiency, sustainability, and technological innovation. Covering topics such as supply chain management, marketing, and efficiency, this book is an excellent resource for researchers, scholars, academics, and practitioners.

Edited by: Muhammad Rahies Khan, Tarique Mehmood, Muhammad Rashid Rao
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 21mm
Weight: 821g
ISBN: 9798337331096
Pages: 475
Publication Date: 17 December 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Muhammad Rahies Khan has a working Experience of 16 years in Government Health care Org. Sound administrative skills, Personal development/management, procurement experience, Teaching and training skills. Certification of safety and security, health care softwares and electromechanical equipment, Learning management systems and strong communication skills.