Mastering the Maze

Navigate to Success with Google Ads

Dina Walker, Henry Davies, Andrew West

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Paperback

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English

Byrd Press
01 March 2024

E-commerce: business aspects; Advertising

Summary
Details

"""Mastering the Maze: Navigate to Success with Google Ads"" is your ultimate guide to harnessing the power of Google Ads to propel your business growth. This comprehensive resource equips you with the knowledge and strategies needed to conquer the digital advertising landscape with finesse. From understanding keywords and crafting impactful ads to advanced targeting techniques and bidding strategies, this book covers it all.

Whether you're a seasoned entrepreneur looking to outshine competitors, a budding startup aiming to maximize advertising impact, or a marketer navigating the complexities of Google Ads, this book is tailored for you. Dive into real-world case studies, explore audience aspirations and pain points, and master the art of storytelling to create emotional connections that drive conversions effectively. With insights on landing page architecture, advanced keyword management, and campaign optimization tools, this book serves as your roadmap to Google Ads success.

Unlock the hidden potential of Google Ads as your personalized billboard in the digital marketplace. Target specific audiences with precision, leverage different ad formats like search ads, display ads, and video ads, and craft compelling copy that resonates deeply with your target customers. With a focus on relevance, intent, emotional triggers, and audience understanding, this book empowers you to navigate the digital deluge effectively and drive meaningful results through data-driven decision-making. Start your journey towards advertising mastery today with ""Mastering the Maze: Navigate to Success with Google Ads."

By: Dina Walker, Henry Davies, Andrew West
Imprint: Byrd Press
Dimensions: Height: 233mm, Width: 178mm, Spine: 11mm
Weight: 254g
ISBN: 9781989647509
ISBN 10: 1989647502
Pages: 154
Publication Date: 01 March 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active