Marketing Your Small Business For Dummies

Carolyn Tate, Carolyn Tate

$51.95 $46.98

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English

Wiley
30 April 2010

Economics & Business; Sales & marketing; Small businesses & self-employed

Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

By: Carolyn Tate, Carolyn Tate
Imprint: Wiley
Country of Publication: Australia
Dimensions: Height: 234mm, Width: 191mm, Spine: 31mm
Weight: 658g
ISBN: 9781742168524
ISBN 10: 1742168523
Pages: 400
Publication Date: 30 April 2010
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Carolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't. To find out more, visit <a href= http://www.connectmarketing.com.au >www.connectmarketing.com.au.

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Marketing Your Small Business For Dummies

Carolyn Tate, Carolyn Tate

$51.95 $46.98

Paperback

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