Small Business Marketing For Dummies

Paul Lancaster

$34.95

Paperback

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English

For Dummies
29 November 2013

Sales & marketing management; Small businesses & self-employed

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more.

Inside you will learn how to:

Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business

By: Paul Lancaster
Imprint: For Dummies
Country of Publication: United States
Dimensions: Height: 235mm, Width: 187mm, Spine: 22mm
Weight: 709g
ISBN: 9781118730775
ISBN 10: 1118730771
Pages: 384
Publication Date: 29 November 2013
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Paul Lancaster is a small business expert, consultant and inbound marketing specialist based in Newcastle upon Tyne. He held web and marketing roles for Sage, British Airways and Shell LiveWIRE. Paul is an active supporter of youth start-up and entrepreneurship programmes throughout the UK. Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she’s also a bestselling author and columnist. Visit her website at www.bizstrong.com.

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Small Business Marketing For Dummies

Paul Lancaster

$34.95

Paperback

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