Marketing with Web 2.0

Social Networking and Viral Marketing

David L. Anderson

$363.95 $291.53

Paperback

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English

Cognella, Inc
30 January 2012

Sales & marketing; Information technology industries; Internet & WWW industries; Ethical & social aspects of computing

Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students’ familiarity with basic marketing approaches and their first-hand experience with social networking and viral marketing websites. By following the chapter outlines of standard texts in marketing, the book reinforces the instructor’s commitment to these topic areas as reputable channels. The examples build upon student experiences by integrating student interest into the academic marketing framework.

This text is directed toward individuals who want to incorporate new technologies into their marketing portfolio or are looking for new methods to reach the next generation audience. This material can also be applied in management courses exploring the impact of behavioral change and MIS courses focused upon implementing social networking technologies.

By: David L. Anderson
Imprint: Cognella, Inc
Country of Publication: United States
Dimensions: Height: 254mm, Width: 203mm, Spine: 14mm
Weight: 525g
ISBN: 9781609275075
ISBN 10: 1609275071
Pages: 272
Publication Date: 30 January 2012
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Dr. David L. Anderson received his law degree from the George Washington University in Washington, DC and is a member of the Ohio, District of Columbia, federal, and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston, Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration, planning, and social policy from Harvard University in Cambridge, Massachusetts. He previously taught at Westmont College and has worked extensively in business in strategic planning and technology. He has authored a textbook, casebook, and security guidebook, in addition to contributing to a number of professional journals.

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Marketing with Web 2.0

Social Networking and Viral Marketing

David L. Anderson

$363.95 $291.53

Paperback

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