Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience

— —

Marianna Boero Rossana Piccolo

Marketing Semiotics Research

Name: Marketing Semiotics Research
Price: 297.17 AUD
Availability: OutOfStock
ISBN: 9798369380253

Consumption Trends, AI, and the Economics of Experience

Marianna Boero, Rossana Piccolo

$371.95 $297.17

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Business Science Reference
20 November 2025

Research & development management; Sales & marketing; Artificial intelligence

Effective marketing practices value communication through various channels to achieve customer retention and brand resilience. For this reason, semiotics can be a valuable ally in simplifying this process. Through semiotics, the laws of structural linguistics to the analysis of verbal, visual and spatial sign systems are extended. The semiotic method helps read hidden strategies and can be used as strategic support across a range of activities in the field of brand communication. From the analysis of an advertisement and the study of more extensive communication campaigns to the communicative coherence control and the design of logos, packaging, and retail space, further study may help businesses build successful marketing campaigns. Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience increases the understanding of how marketing, semiotics, and advertising can interact. It presents the state of semiotic research in the field of marketing, advertising, and consumption and provides direction for future research, focusing on how social change is reflected in the consumption system. Covering topics such as sales strategies, behavioral shifts, and consumer experiences, this book is an excellent resource for marketing practitioners, communication specialists, linguists, business leaders, professionals, researchers, scholars, academicians, and more.

Edited by: Marianna Boero, Rossana Piccolo
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798369380253
Pages: 330
Publication Date: 20 November 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Marianna Boero , PhD, is Associate Professor of Philosophy and Language Theory at the University of Teramo (Italy), Department of Communication Sciences, where she teaches Semiotics, New Media Semiotics and Semiotics of Advertising and Consumption. She mainly deals with text semiotics, semiotics of advertising and consumption, semiotics of culture, socialsemiotics and communication studies, and has published several articles and three scientific monographs on these topics. Rossana Piccolo is a researcher at the University of Teramo (Italy), Department of Communication Sciences, where she teaches Retail Marketing and Brand Management. She holds a European PhD in Entrepreneurship and Innovation. During PhD, she studied at the University of the West of Scotland (UWS), UK. She conducts research on technological innovation, knowledge management, corporate social responsibility, healthcare management and digital marketing. She is involved in several Peer Review processes for international journals and has participated in numerous international conferences as Key Speaker and Chair.