Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience

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Rossana Piccolo Marianna Boero

Marketing Semiotics Research

Name: Marketing Semiotics Research
Price: 376.42 AUD
Availability: OutOfStock
ISBN: 9798369380246

Consumption Trends, AI, and the Economics of Experience

Rossana Piccolo, Marianna Boero

$470.95 $376.42

Hardback

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English

Igi Global Scientific Publishing
20 November 2025

Research & development management; Market research; Artificial intelligence

Effective marketing practices value communication through various channels to achieve customer retention and brand resilience. For this reason, semiotics can be a valuable ally in simplifying this process. Through semiotics, the laws of structural linguistics to the analysis of verbal, visual and spatial sign systems are extended. The semiotic method helps read hidden strategies and can be used as strategic support across a range of activities in the field of brand communication. From the analysis of an advertisement and the study of more extensive communication campaigns to the communicative coherence control and the design of logos, packaging, and retail space, further study may help businesses build successful marketing campaigns. Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience increases the understanding of how marketing, semiotics, and advertising can interact. It presents the state of semiotic research in the field of marketing, advertising, and consumption and provides direction for future research, focusing on how social change is reflected in the consumption system. Covering topics such as sales strategies, behavioral shifts, and consumer experiences, this book is an excellent resource for marketing practitioners, communication specialists, linguists, business leaders, professionals, researchers, scholars, academicians, and more.

Edited by: Rossana Piccolo, Marianna Boero
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 19mm
Weight: 789g
ISBN: 9798369380246
Pages: 580
Publication Date: 20 November 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Marianna Boero is Tenure-track Assistant Professor (RTD-B) of Philosophy and Theory of Language at the University of Teramo (Italy), Faculty of Communication Sciences, where she teaches Semiotics and Semiotica della pubblicità e del consumo. She has previously worked as Visiting Research Fellow at the University of Toulouse and as Visiting Professor at the University of Zadar, Odessa (ONMU) and Trnava. She has also taught Semiotics for Design at the D'Annunzio University, Semiotics at the NABA Academy in Rome, and Semiotics of Fashion at the Sapienza University of Rome. She holds a PhD in Communication Languages, Cultures and Politics (Un. of Teramo). Dr. Boero deals mainly with semiotics of the text, semiotics of advertising and consumption, semiotics of culture, socialsemiotics, and communication studies, and has published several papers and three scientific monographs on these topics.