Market Segmentation

Yoram(jerry) Wind, Vibrant Publishers

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Paperback

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English

Vibrant Publishers
07 March 2025

Advertising; Market research

Understanding your customers is the key to business success, and Market Segmentation by Yoram (Jerry) Wind provides a groundbreaking approach to effectively identifying and reaching the right audience. This insightful book explores advanced segmentation strategies, blending theory with real-world applications to help businesses, marketers, and strategists refine their targeting efforts.

Wind breaks down the complexities of market segmentation, covering topics such as behavioral, geographic, psychographic, and demographic segmentation. The book emphasizes data-driven decision-making, illustrating how analytics, artificial intelligence, and evolving consumer behaviors influence modern marketing strategies.

Whether you're an entrepreneur, corporate executive, researcher, or marketing professional, Market Segmentation equips you with practical tools to maximize customer engagement, optimize resource allocation, and improve overall marketing effectiveness. With case studies and actionable frameworks, this book remains an essential resource for anyone looking to stay ahead in today's competitive business landscape.

By: Yoram(jerry) Wind, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 22mm
Weight: 576g
ISBN: 9781636514055
ISBN 10: 1636514057
Pages: 432
Publication Date: 07 March 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 hasbeen the Lauder Professor Emeritus and Professor of Marketing. Among his many innovations at Wharton, he founded the Wharton ""Think Tank"" - The SEI Center for Advanced Studies in Management and directed it for three decades. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.