Market-Oriented Disinformation Research

“Market-Oriented Disinformation Research explores the phenomenon of social media disinformation from the perspective of business and management. Carlos Diaz Ruiz’s book, based on solid research, shows how disinformation may run unchecked on social media when it is profitable for unethical actors. It is a highly important and timely book that offers valuable insights for managers and students alike.” - Christian Grönroos, Emeritus Professor, Hanken School of Economics, Finland ""Carlos Diaz Ruiz has written an timely book that provides insight into the question of “why disinformation runs unchecked on social media?” The book is an indispensable companion for communication and media researchers interested in the financial incentives that make disinformation thrive online. Consequently, it is a must-read in media literacy and digital marketing courses."" - Roderick Brodie, Emeritus Professor, University of Auckland Business School, New Zealand ""This is a most timely, well documented, well written and worrying analysis of how disinformation plays an increasingly important role in social media business models, driven by digital advertising. Carlos Diaz Ruiz has written a book that should be read and discussed among digital marketers and advertisers. It should be used for education and in academic research."" - Lars-Gunnar Mattsson, Emeritus Professor, Stockholm School of Economics, Sweden