Management Information Systems, Technology, and Marketing

Naresh K Malhotra, Vibrant Publishers

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Paperback

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English

Vibrant Publishers
29 March 2025

Knowledge management; Market research; Artificial intelligence

�� The Future of Marketing & Technology-Driven Decision Making

Management Information Systems, Technology, and Marketing by Naresh Malhotra explores the evolving relationship between technology, data-driven decision-making, and marketing strategies. This volume from the Legend in Marketing series delves into how management information systems (MIS), artificial intelligence (AI), big data, and digital transformation are reshaping modern marketing practices and business operations.

Key topics include data analytics for customer insights, AI-powered marketing automation, the role of technology in strategic decision-making, cybersecurity challenges, and the ethical implications of digital marketing. The book also covers cloud computing, enterprise resource planning (ERP), and the growing influence of blockchain in business systems.

Designed for marketing professionals, business leaders, researchers, and students, this book provides real-world case studies, research-based strategies, and actionable insights to help navigate the digital age. Stay ahead in the competitive landscape with this essential resource on technology-driven business transformation and marketing innovation.

�� Discover how technology is shaping the future of marketing-order your copy today!

By: Naresh K Malhotra, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 17mm
Weight: 413g
ISBN: 9781636514376
ISBN 10: 1636514375
Pages: 308
Publication Date: 29 March 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.