Management Economics

An Accelerated Approach: An Accelerated Approach

William G. Forgang, Karl W. Einolf

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Paperback

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English

Routledge
15 December 2006

Economics; Business studies: general

Thoroughly classroom tested, this text is designed specifically for one-semester accelerated and online courses at the upper undergraduate and MBA levels. It is based on the theme that business and personal decisions are made within both micro- and macro-economic environments. By understanding the environments and their effects on outcomes of decisions, better choices can be made. The text also differs from others in the area because it is less theoretical, it provides a broader perspective for management problem solving, and it bridges economics with other business disciplines. Each chapter includes a management decision-oriented case study that applies tools of economic analysis. An online instructors manual is available to professors who adopt the text.

By: William G. Forgang, Karl W. Einolf
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 235mm, Width: 191mm, Spine: 15mm
Weight: 430g
ISBN: 9780765617798
ISBN 10: 076561779X
Pages: 240
Publication Date: 15 December 2006
Audience: College/higher education , A / AS level , Further / Higher Education
Format: Paperback
Publisher's Status: Active

Chapter 1 The Macro- and Microeconomic Environments; Chapter 2 Aggregate Output, Prices, and Economic Indicators; Chapter 3 Money and the Financial Markets; Chapter 4 Supply and Demand and Market Processes; Chapter 5 The Costs of Production; Chapter 6 Market Structures, Firm Behavior, and Pricing; Chapter 7 The Economics of Business Strategy;

Forgang, William G.; Einolf, Karl W.

Reviews for Management Economics: An Accelerated Approach: An Accelerated Approach

For an accelerated managerial economics course, Einolf and Forgang have chosen a nice set of fundamental macro and microeconomic principles to present. The authors appropriately use simple and vivid cases to illustrate these principles. - Jim Dearden, Lehigh University Einolf and Forgang fill an important unmet need for accelerated and online courses for managers, with a book integrating key introductory tools of both macro- and managerial economics. Experienced adult learners, in particular, will appreciate its non-mathematical approach and its emphasis on how managers might apply the tools rather than on economic theory. Refreshingly, the book assumes no previous background in economics or statistics, making these valuable analytic techniques fully approachable by a wide audience. - Todd A. Watkins, Lehigh University