Management Economics

An Accelerated Approach: An Accelerated Approach

William G. Forgang, Karl W. Einolf

$357

Hardback

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English

Routledge
15 October 2006

Economics; Business studies: general

Thoroughly classroom tested, this text is designed specifically for one-semester accelerated and online courses at the upper undergraduate and MBA levels. It is based on the theme that business and personal decisions are made within both micro- and macro-economic environments. By understanding the environments and their effects on outcomes of decisions, better choices can be made. The text also differs from others in the area because it is less theoretical, it provides a broader perspective for management problem solving, and it bridges economics with other business disciplines. Each chapter includes a management decision-oriented case study that applies tools of economic analysis. An online instructors manual is available to professors who adopt the text.

By: William G. Forgang, Karl W. Einolf
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 235mm, Width: 191mm, Spine: 21mm
Weight: 635g
ISBN: 9780765617781
ISBN 10: 0765617781
Pages: 240
Publication Date: 15 October 2006
Audience: College/higher education , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Chapter 1 The Macro- and Microeconomic Environments; Chapter 2 Aggregate Output, Prices, and Economic Indicators; Chapter 3 Money and the Financial Markets; Chapter 4 Supply and Demand and Market Processes; Chapter 5 The Costs of Production; Chapter 6 Market Structures, Firm Behavior, and Pricing; Chapter 7 The Economics of Business Strategy;

Forgang, William G.; Einolf, Karl W.