Manage the Message, Change the Outcome: An Executive’s Guide to Crisis Management

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Tara Goodwin

Manage the Message, Change the Outcome

An Executive’s Guide to Crisis Management

Tara Goodwin

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Paperback

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English

Routledge
26 October 2025

Communication studies; Business strategy; Management: leadership & motivation; Advertising; Public relations

A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.

It’s not “if” leaders experience a crisis, it’s “when” and “how severe,” but crisis planning is often overlooked or deferred to a later date that’s never scheduled. Combining the author’s three decades of crisis knowledge with memorable stories from the trenches, this book offers sound, practical advice and immediate actionable steps to master the fundamentals of crisis planning and response. Topics covered include how to identify an internal crisis (before someone else does), how to establish and staff a crisis team, how to understand stakeholders’ minds and hearts when a crisis hits and why size doesn’t matter when it comes to crisis.

An essential guide for C-Suite executives of companies of all sizes, this book is particularly critical for leaders in construction, pharma, manufacturing, chemicals, transportation, government, nonprofit organizations, food production and hospital systems. Crisis management and PR students will also benefit.

By: Tara Goodwin
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 330g
ISBN: 9781041026006
ISBN 10: 1041026005
Pages: 168
Publication Date: 26 October 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Crisis 101 – What Keeps Leaders Up at Night 2. Understanding the Crisis Cycle 3. The Crisis Hall of Shame: Those who got it wrong and what you can learn from their mistakes… 4. Fix the Problem! Crisis Patterns You Can’t Ignore (One Bad Decision Leads to Another) 5, Prepare, Prepare, Prepare – Key Elements of a Crisis Plan 6. Identifying your Risk Profile 7. Who’s on YOUR Crisis Team? 8. Prioritizing Your Audience: Who Needs to Know, and in What Order? 9. Take Control Before Someone Else Does Chapter 10. The Art of the Holding Statement 11. To Respond or Not to Respond, and the Risks of Your Decision 12. How a Swift Response Can Save Hundreds, Thousands, or Millions of Dollars 13. When Crisis Wins, Sometimes, You Take the Hit… 14. Good, Bad, Ugly Analysis: Judging your Crisis Performance 15. AI in Crisis: Is There a Place for This Technology? When and How to Use it 16. Applying What You’ve Learned for YOUR company – The Crisis Readiness Mini-Workbook

Tara Goodwin, a lifelong entrepreneur and founder of Goodwin Consulting and co-founder of Crisis Interception, Inc., brings more than three decades of experience to her consulting practice. She is considered an expert in crisis communications, media relations, digital media, crisis training, strategic events and effective content development and curation. She is a Vistage speaker and was named one of Boston’s top 10 PR Specialists twice in three years by Women’s Business Boston and one of the “Top PR Firms in Boston” by Expertise.com from 2018 to 2025.