Brianna Sylver is the founder and president of Sylver Consulting, a globally recognized innovation research and strategy firm. Operating at the nexus of Market Research (MR), User Experience/Design (UX), and Strategy, Sylver Consulting empowers Fortune 1000 organizations and city governments to navigate change and future-proof their offerings. Under Brianna's leadership, the firm consistently uncovers actionable insights, paving clear pathways to sustainable growth and transformation.Brianna is a dynamic speaker and prolific writer, frequently addressing topics such as the convergence of market research and user experience, best practices in creating and fostering innovation cultures, and reimagining civic and social systems. She has earned accolades from esteemed organizations, including the Product Development & Management Association (PDMA), HSM Management (Brazil), and the Qualitative Research Consultants Association (QRCA). She lives in Evanston, Illinois.
""In Leading Through Free Fall, Brianna Sylver goes beyond process to confront the real barrier to innovation: human resistance to change. With clarity and candor, she helps leaders navigate the emotional white-water rapids that no framework can fix. This is a vital handbook for executives who need their teams to move faster, adapt smarter, then act with curiosity, confidence, and courage."" Larry Keeley, innovation scientist, Keely Innovations; co-founder, Doblin; adjunct professor, Institute of Design, Illinois Tech; author, Ten Types of Innovation ""In the face of rapid change and internal resistance, Leading Through Free Fall provides a powerful framework for unlocking progress. Brianna Sylver shows you how to reframe roadblocks, align teams, and lead transformation efforts that stick-by focusing on the human dynamics at the core of innovation."" Vijay Kumar, author, 101 Design Methods ""This book fills a significant gap in practice-how do innovation leaders prepare the organization and set the conditions for success? The advice is clear, grounded, and practical. Innovation leaders of all levels will benefit from it. It's the total package."" Kim Erwin, Director, Equitable Healthcare Lab, Institute of Design, Illinois Tech; author, Communicating the New ""In a culture that glorifies visionary leaders, Brianna Sylver brings something rarer: clarity, candor, and a deeply human approach. Her framework doesn't just guide innovation-it steadies leaders through the stunning discomfort of innovation, making the journey more intentional, strategic, and real."" Priscilla McKinney, CEO, Little Bird Marketing; author, Collaboration Is the New Competition ""Brianna Sylver's refreshing honesty is a welcome shift from similar leadership books; it forced me to stop several times and reflect on my own actions and plans as an innovation leader. It's a must-read for anyone driving innovation in the real world-authentic, personal, engaging, and thoughtful."" Anijo Mathew, Dean, Institute of Design, Illinois Tech