Lead Like a Genius

"""A captivating, page-turning book. I learned more from this book than completing an entire sustainability business strategy course at Harvard Business School. That course at Harvard was excellent. This book is better. Everybody should read this."" Matt Deasy, B Corp Leader, Business Sustainability Consultant, Portugal ""Finally, a tool to help identify effective impact initiatives. The imperative to make a positive impact and deliver profits may seem paradoxical, but it is possible. Melanie has solved this with her simple, easy-to-adopt methodology to help businesses create powerful impact strategies."" Mark Fallows, Founder Fabrica Collective & The Impossible Network, US ""Dr van de Velde's doctoral thesis is outstanding and a worthy winner of the Adam Smith Prize for PhD Excellence."" Dr Haugh, Research Director at the Centre for Social Innovation at Cambridge University, UK ""Reading LEAD LIKE A GENIUS is like having a cosy cup of tea with Mel as she shares her insights and expertise, gleaned from years of research and working on the front line of sustainable business."" Thom Kenrick, Head of Social Strategy and Impact at NatWest Group, UK ""Melanie van de Velde's book LEAD LIKE A GENIUS inspired me with her evidence-based work on balancing people, planet, and profit. I love the key insight to balance impact with the GOOD profit drivers!"" Robert van der Laan, Lecturer Rotterdam University of Applied Sciences, former PwC Corporate Responsibility Leader EMEA, The Netherlands ""Amazing insights, this is the need of the hour."" Inir Pinhiero, Founder Grassroutes, India"