James has worked as a chef in Michelin-starred establishments across the world. In London he was Head Pastry Chef at Gary Rhodes’ Michelin-starred restaurant and the award-winning Mandarin Oriental Hotel. Previously Product Development Manager for Marks & Spencer, James's passion for Japanese culture and ingredients truly developed through research and in-depth visits to Tokyo and Osaka. He has since joined Sainsburys. He has appeared on TV in the BBCs Bake Off: Crème de la Crème, reaching the semi-finals.